It’s Saturday… I just got a little bit upset since my internet connection is having a little bit network congestion. I wrote like 1,200 words on Understanding Niche Riches.

I was almost done. Then it gave me blank page on my blog editor screen. I will need to rewrite everything again before I got reset.

Next time, I should have copied all my text to Note Pad Editor. So once, i lost connection I can recover it from my notepad. Well lesson learned, lesson shared.

Okay, I will start this a little bit different. Have you had time to review my previous two simple materials on what you should learn first and the reason that you are not going with your solo study of Internet Marketing. If that’s your case I would invite you to read my 2 posts on it.

Do you want to know what NICHE is ?

The term NICHE is widely used on Internet Marketing so I would suggest that you do read and understand this well. It will help you in creating the right product that is hot in demand and making cash from it.

NICHE is simply a specific topic that is hot in a certain group of people and you can monetize by simply providing solution to this related specific topic.

Does it sounds too complicated? Actually is not. But I want to simplify your understanding on niche by giving a few real life example that I would get my thinking caps and my mood going on in creating a HOT IN DEMAND product.

This is done simply by using Google.com on finding hot niche topic.

I will start with topic on “Wedding”. Now try to type that word into google.com, what search results do you get? I got around 186,000,000 searches. That means simply there are around 186,000,000 related content or information on this topic it does not mean also that there are 186 million different links.

Google search gives you estimate results on how this keyword is being use widely by a lot of people in the world, that could be me at the moment. Once I publish my page, and wait a few days to get this post rank. My post link will be added to that 186 million searches. Once I bid for the right keywords I can get more visitors and higher rank for people who search using specific keyword on it.

Back to the niche topic. Why niche is so important?

Without your niche you do not have a specific target on what kind of product to create, and who is the target market of the product you are selling.

You can not make product that cater to all markets even if someones says there is. Is either he has a genie on the bottle or he is on “crack” or even he is not really know what he is saying.

I will backup my statement on it just watch closely now!

I just got off tonight from a friend’s wedding. In my country we have a different kind of wedding party style going on compare to those people who lives in western country.

A wedding in western format style would have an invitation from minimum of 5 to 100, even above 100+ is considered big party.

But here in most asia part of region a wedding will need to invite a guest from 200 - 5000 or some even hold it for 10,000 guest.

This proves a simple fact that I just talked about that you can not cater an information on organizing wedding party for 200 people to that of 1000 - 10,000 plus guest. Each event requires different strategies to hold a successful wedding party.

The same case would go on creating your product for the internet especially if your product is information related.

Since I have shared about how wedding industry has different needs and cater different target market. Let’s see how it is applied on finding specific topic (the specific topic is called as “niche” to simplify, some may precept differently)

Open your browser, and type: www.google.com enter the search term: “wedding”

You will get over 186,000,000 in returns. That means that google has indexed over 186,000,000 wedding related page with the keyword wedding.

Let’s find and easy way to find what topic on wedding related keyword. Since a a lot of wedding couple would like to know more on “wedding cake”, let’s see what we can find when I enter that keyword “wedding cake”

I got over 1,790,000 searches that google has indexed so far. That means we have narrow our topic, plus google has interestingly find similar keywords (you see it on the very bottom of the result display on page 1).

Searches related to: wedding cake

wedding cake recipes		wedding cake designs		wedding cake gallery		simple wedding cake
wedding cake picture		wedding dress		wedding		wedding flowers

okay on the illustration above we want to see how many searches result on wedding cake topic

Wedding Cake Recipes - 1,460,000 results

Wedding Cake Designs - 1,490,000 results

Wedding Cake Gallery - 1,610,000 results

Simple Wedding Cake - 1,410,000 results

Wedding Cake Pictures - 1,810,000 results

I just added all the one related to keyword “wedding cake”. The results are quite similar around 1,5 million searches more or less

We will need to narrow our wedding cake topic, my narrowed keyword is “wedding cake recipes”. And let’s find what kind of wedding cake taste that are favorable by a lot of people.

I do search terms on this keyword and its results as follows:

Chocolate Wedding Cake Recipes - 1,470,000 results

Vanilla Wedding Cake Recipes - 642,000 results

Tiramisu Wedding Cake Recipes- 80,300 results

From our 3 keyword research I can see it simply that the three keywords has around 500,000 results different more or less.

Interesting enough since I want to create a product on wedding related topic. I have got my option down and narrowed to Tiramisu Wedding Cake Recipes or even the Vanilla Wedding Cake Recipes. Since Chocolate has been the most popular there is not a big demand for people to pay for the recipe.

Tiramisu cake recipe on the other hand is a mixed taste that I would prefer but I do want to try my search on vanilla cake recipe. And see how do I sell to people who have interest to know more about making Tiramisu / Vanilla Cake Recipe

From then on I have simple product creation idea, I will need to know if there is a product that offering “Bake Your Own Tiramisu Wedding Cake”. If there is such demand then I can consider to start research and make a writing on it.

On the above process a niche is not something general like the word “wedding”, you can have a niche in “Preparing a Wedding”, “How to Prepare a Wedding Toast” or even “How To Bake Your Own Tiramisu Wedding Cake”

When you are narrowing your niche keywords you are actually giving your visitors idea on what kind of products that you can create for them. Users can see that you are even an expertise in your niche topic, since you are offering a specific narrowed keyword.

What niche do you need to start from on? I would suggest to start from niche that you are passionate about and easy to write about. So if you like to tap into the niche of Automobile, don’t say just car but make it narrow like “Cheap Car Accesories”, if you like fishing “Fishing Guide for Beginners”, if you like investment “Proven Investment Strategy” and more.

If you find that you can narrow your niche, next try to put that keywords with some combination of phrases and see if your results returned with high indexed page

I just write more than before. I will stick my schedule for writing back on Monday.

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