June 15, 2007

Aargh..! What Should I Learn First?

Did I get your attention? The common stressful gesture that has been used by a lot of newbies to express their confusion.

Of course, if you are a newbie or internet marketing by learning. You got confused for sure!! They are so many topics and a lot of success stories on how people make money on the net. I am sure you are here subscribed or reading my blog because you want to learn how to make money.

I can promote a few products that get me started on the net. But surely, since I have been long enough I have bought many e-books, softwares, membership and offline courses. I found that you need to get your BASICS done first.

The BASICS is not in the adsense or adwords for sure. It will take longer time if you want to cash out from there. The basics just like I wrote on previous post is about understanding the real business of Internet Marketing

Internet Marketing is not a hype or get rich quick money maker scheme or even a money game. Internet Marketing is a profound strategies to market your product /service on the net. It has real business process in it, and you need to work smart and using all kind of leverage available on the net.

The art of Internet Marketing that it always push you to learn new things, I love learning new things. I make myself to be a good student and doers when I get to study one topic.

I know you are eager to learn.. and I am not trying to delay the information. I just need to give you good solid reason for you to understand what needs to be learn.

Assuming that you are selling ebooks, software and other digital products.

Here are the Basics of Internet Marketing:

1. How to Sell & Accept Payment (find out which payment processor works in your country to receive payment from customer)

2. How do you deliver your product (Does your customer need to wait for the product like 24 hours delivery time or instant download)

3. How do you ensure your customer on their purchase? Do you provide them with 30, 60 or 90 days money back guarantee? if not, give enough reason why they should buy your product in such deal

4. How do you measure the customer satisfaction level? Do you send them a feedback form and reward your current customer for a gift on filling in survey?

(Interesting fact: You can give your customer virtual flower or virtual thank you card)

5. How do you contact your customer if you have another exciting promotion from you and your partners? Do you use mailing list or you actually post ads on google or other online advertising media? Do you promote on digital marketplace?

Those are really the BASICS of Internet Marketing. I think you need to discover this. I discovered those answers after few years of trial and error and I also had bigger challenges back then, since country where I am staying at the moment can not do some of the things I want to do. And the same challenges but I overcome them.

Okay, Do you want to know my answer to those BASICs of Internet Marketing?

1. How to Sell & Accept Payment (find out which payment processor works in your country to receive payment from customer)

Answer: since I can not use paypal, I need to find alternative of credit card payment :) and I found (2Co) aka www.2checkout.com

I can use 2checkout to do wire transfer after I receive some money from my sales. I need to at least made sale of U$300 at my 2checkout account.

2checkout has one time setup fee of U$49. Plus it can verify buyers from most of countries that paypal had restriction on them.

2. How do you deliver your product (Does your customer need to wait for the product like 24 hours delivery time or instant download)

Answer: Since the product is in digital format (which means customer needs to download and I do not need to ask for forwarding company like DHL, FedEx to deliver my product)

How do I deliver my product? 24 hours delivery time or Instant Download?

Since I have chosen 2co, 2co has a nice inbuilt system where you can upload the product to their database if it is under 1MB and will deliver the product upon successful payment confirmation done.

I can setup any products and set a download link for my customers to download my products even while I am sleeping, Cool!

3. How do you ensure your customer on their purchase? Do you provide them with 30, 60 or 90 days money back guarantee?

Answer: I usually give them 30 days money back guarantee on my personal product that I created if it is like a source code or private label product where they have total freedom, I offer no guarantee on it (The reason is private label, they can do whatever they want with the product. I will explain later what is private label and how you can benefit from this the right way)

4. How do you measure the customer satisfaction level? Do you actually send them a feedback form and send them a gift in return for filling in survey? 

Answer: To ensure the customer satisfaction level, things I would do is getting people to fill survey and rate the satisfaction level on my product content, how I package, and product delivery or even product pricing. You can have a lot of questioners but you do want to make it easy to get a feedback from your customer without them having to think twice. Once they submitted their response. I will direct them to a download link for accessing gift (note: my gift could be another ebook or software, something that is easily distributed in digital format).

5. How do you contact your customer if you have another exciting promotion from you and your partners? Do you use mailing list or you actually post ads on google or other online advertising media? Do you promote on digital marketplace?

Answer: The way I contact my customer is through mailing list. I created 2 kind of mailing list those who wants to receive newsletter and those for who paid for the product I am selling (I get them to sign up on my mailing list first before they are actually get my product that way I can update them on future updates and such)

The mailing system is called Newsletter Autoresponder (has 2 features Newsletter and Autoresponder alltogether very neat system). I personally have two recommendations I will put it next on the side bar of my blog.

I hope that helps you to get through your confusion.

Don’t Miss My next lesson >>> Understanding Niche Riches

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Comments on Aargh..! What Should I Learn First? »

June 17, 2007

ErwinTan @ 4:47 am

All these great tips are really useful to everyone especially fellow marketers who just started out.

I will come back often to check for more good tips. Keep them coming in!

Cheers!

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